Joaquín Martínez Herrera

Hi! I'm Joaquín (a.k.a. Joaco). IT Project Manager & System Analyst with 8+ years of experience turning business needs into working technical solutions, from infrastructure and full-stack development to CRM, automation and BI. Comfortable moving between strategy and hands-on execution: diagnosing bottlenecks, designing the fix, and leading the team that ships it. Across corporate accounts (Microsoft/VML) and my own consultancy. Genuinely enjoy learning new technologies and applying them in practice, currently building B2B SaaS products end-to-end (React/Next.js, Node, PostgreSQL) as a freelancer alongside PM work. Known for improving team workflows, leading distributed teams of 6-10, and keeping projects on budget and on time.

03.10.1999 Buenos Aires, Argentina · Currently traveling Europe linkedin.com/in/martinezherrera

Current Projects

ParaBlox SaaS · Coming September 2026

Building a professional document creation SaaS. Store informational blocks once. Drop them into any template. Professional enterprise documents, ready instantly.

The Museum of Penguin Pitchers Virtual Museum · Cultural Project

Virtual museum dedicated to Argentinian penguin pitchers—a cultural artifact with deep roots in Argentine tradition. Featured in major media outlets and Wikipedia.

Brova Digital Tools Internal Business Apps

Suite of internal applications for my digital agency. Includes Brova Hub, Brova Realms, and infrastructure tooling.

Brova Cloud Private Hosting Service

Tailored hosting and delivery infrastructure for exclusive Brova clients. Custom deployment, optimization, and support.

Career

Founder & IT PM Lead

Brova Digital Group · Apr 2022 – Present

Founded and scaled an IT consulting practice, leading international teams of 6-10 developers and designers on full-stack, cloud and web-application projects. Own delivery end-to-end: from scoping and architecture to development (React, Next.js, PHP, Node.js, PostgreSQL/MySQL) and go-live, managing budgets over $100K within scope and deadline. Building B2B SaaS products as a freelance line of work: design and development using React, Next.js, Payload CMS, Astro.js, Tailwind and Python for programmatic/automated workflows. Delivered e-commerce solutions on WooCommerce, Tiendanube, PrestaShop and Shopify, improving UX flows and conversion for SME clients. Improved delivery efficiency by introducing Agile ceremonies and standardized workflows across client teams.

Marketing Coordinator

VML (Microsoft Account) · May 2023 – Apr 2025

Coordinated CRM and marketing automation (Marketo, MSX) for Microsoft Americas, working directly with global Microsoft IT teams. Built SLA/KPI dashboards in Power BI, increasing reporting efficiency by 40% and giving stakeholders real-time visibility into performance. Aligned campaign infrastructure with Azure-based services and emerging AI tools, staying current with Microsoft's evolving tech stack. Delivered ROI measurement frameworks used to track and report on campaign performance across the account.

IT Project Manager

White Canvas Agency · May 2021 – Mar 2022

Coordinated development, design and QA teams across the US and Europe on client digital projects. Implemented Jira & Asana workflows, reducing manual errors and improving cross-team visibility. Ensured on-time delivery with high client satisfaction on all managed projects.

IT Manager & IT Teacher

Ott Higher Education · Mar 2018 – Mar 2022

Directed IT infrastructure and digital transformation projects for the institution, including support across Windows Server, VMware and Linux environments. Developed web applications with PHP, HTML, CSS/JS and MySQL. Virtualized services with Docker & VMware, improving uptime by 25%. Taught Databases, ICT and Systems Analysis, translating technical concepts for non-technical audiences—a skill now central to stakeholder management.

Early Days — Building Foundations

Self-directed Learning · 2013 – 2018

Started with PC assembly and repair, creating custom ISOs and managing Linux systems. Built and administered Minecraft and CS game servers, handling networking and server optimization. Created e-commerce integrations linked to SMS micropayments, building advanced API connections between ecommerce platforms and game systems. These early projects taught me infrastructure thinking and how systems integrate at scale.

Education

Certificate in Marketing for Start-ups University of Cambridge – Institute of Continuing Education, England · May 2025
System Analyst ORT Argentina, Buenos Aires · Aug 2019 – May 2022 · GPA: 8/10
Languages Linguistic Profile

Spanish (Native) · English (Advanced) · Italian (Intermediate) · German (Basic, actively learning) · Portuguese (Basic)

Tools & Technologies

Management & Leadership
IT Project Management Agile/Scrum Team Leadership Budget Ownership Stakeholder Relations
Development
PHP React.js Next.js Node.js Astro.js Python PostgreSQL MySQL MongoDB
E-commerce & UX
WooCommerce Shopify WordPress Figma Adobe Suite
DevOps & Infrastructure
Docker Git/GitLab CI/CD Linux VMware
Marketing & BI
Power BI Google Analytics Marketo Meta Ads SEO

Awards & Recognition

Sawubona: Inspire Creatively VML

Program recognition for representing one of the four core values: Inspire Creatively.

Microsoft Learn Student Ambassador Microsoft

Global group of campus leaders eager to help fellow students, create robust tech communities and develop technical and career skills for the future.

Volunteering

Hospitality & Guest Relations Hostel Boutiques · Greece

Gained invaluable experience in hospitality and service excellence while traveling through Greece. Learned the philosophy of "to give while you give"—understanding that genuine service is a two-way exchange of experiences, not just transactions. A transformative experience balancing fun with profound lessons about human connection.

Assistant Guest Services Manager Buenos Aires 2018 Youth Olympic Games · IOC's Guest Services

Supported international committee members during the games, providing accompaniment, assistance, and guidance. Organized tours around Buenos Aires and fostered international relations with delegates from Japan, Slovakia, USA, Nigeria, Taiwan, China, Germany, United Kingdom, and Russia. This experience showed me a passion for international relations and protocol work.

Hobbies & Interests

Intercontinental Travel

Explorer of cultures, landscapes, and international experiences. Currently traveling Europe while building remote.

Bartending

Craft cocktails, mixology, and the hospitality industry. A creative outlet and social practice.

Entrepreneurship

Building projects, from SaaS to cultural museums. Passion for turning ideas into reality and scaling impact.

Education & Culture

Teaching, learning, and preserving cultural narratives. From formal education to virtual museums and community building.

Articles & Insights

My own thoughts, philosophy, way of thinking, personal experiences and ideas. Reflections on life, work, growth, and everything in between.

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